Southern California-based Proseries, who have been market leaders following their formation in 1999, will receive worldwide marketing rights through this two-year affiliation with the ATP World Tour.

ATP chief player officer Andre Silva said: "We're pleased to have signed this agreement with Proseries that will further enhance the service we provide to our players in helping them compete at the highest level on the Tour."

"The health of our players is paramount for the overall success of the Tour."

Proseries manufactures a line of ice wraps used to control pain, inflammation, and aid healing, specifically designed to allow athletes to apply ice with compression to common and hard to reach areas including elbows, knees and shoulders.

Proseries director of operations Dave Schroeder said: "After working behind the scenes for years with the ATP, Proseries is excited about our new partnership agreement, and we look forward to supplying the men's professional tennis tour for years to come.

"It is gratifying to know that our products are helping the world's best athletes, like those on the ATP World Tour, to stay healthy and compete at their best."

Through this deal, the US brand becomes an official supplier to the ATP World Tour and will provide equipment to physiotherapists and athletes on the tour.

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