Tissot has agreed to be the official timekeeper of the 2021 World Games in Birmingham in Alabama ©Tissot

Swiss watchmaker Tissot will extend its position as official timekeeper and results service for the 2021 World Games in Birmingham in Alabama, it has been announced.

Tissot has filled the role since the 2009 World Games in Taiwanese city Kaohsiung.

"I think it is excellent that Tissot is once again with us at The World Games: they are an integral part of The Games' success with the services and professionalism they provide," International World Games Association (IWGA) President José Perurena said. 

"Tissot is the most respected international multi-sport timekeeping, data handling and results distribution organization in the world. 

"Their global experience, paired with their long-standing working partnership with host broadcaster ISB, will ensure that our timing, scoring and results are delivered at the highest possible calibre.

Tissot has been the official timekeeper of the World Games since 2009, including Wroclaw in Poland in 2017 ©IWGA
Tissot has been the official timekeeper of the World Games since 2009, including Wroclaw in Poland in 2017 ©IWGA

Birmingham 2021 is due to take place between July 15 and 21 in the United States city.

More than 3,500 athletes are expected to take part in more than 30 non-Olympic sports and disciplines. 

"The World Games reflect the Tissot spirit perfectly through their diversity and dynamism, and allow us to set ourselves apart with impeccable timekeeping and the most accurate measurement, which further confirms the quality of our watches," Tissot President, François Thiébaud, said. 

"Even though we have provided our services to The World Games before, we strive to bring even more precision and innovation on every occasion, as we do for our watches. 

"'Innovators by tradition' is our motto and we stand by it."