Players representing clubs and federations will be hitting balls in public settings close to some of the world’s most iconic buildings to, they hope, generate massive media coverage for the game on October 10. 

With COVID-19 restrictions making it difficult for clubs to hold open days on World Squash Day designed to attract groups of newcomers, squash players will be invited to take to the streets instead to promote the game.

"I hope to see fans around the world celebrate World Squash Day and, if possible, get on court to show their support for squash," said Egypt's world champion Tarek Momen.

"As professional players, we have all been desperate to get back on court to play the sport we love, and I know that will also be true of all the recreational players out there who have been unable to play due to COVID-19.

"World Squash Day is the perfect time for clubs to get involved and ensure that as many people as possible get on court, or, if that’s not possible, do something special to celebrate squash."

Momen is expected to be in action on World Squash Day as it is due to coincide with the first day of the CIB Egyptian Open, the first Platinum tournament to feature as the Professional Squash Association (PSA) World Tour is scheduled to resume next month.

World Squash Day is endorsed by both the World Squash Federation (WSF) and the PSA.

Federations will be inviting star players not involved in Egypt to show off their skills in a series of carefully orchestrated, COVID-compliant public displays.

World Squash Day ambassadors from local clubs will also be encouraged to join in to generate widespread media coverage.

With health issues currently top of the global news agenda, ambassadors will also be sharing news about the enormous health benefits of playing squash.

It will also help raise the profile of a sport that has failed with four consecutive bids to be added to the Olympic programme. 

"The squash community is eager to show its creativity and its ability to play squash in a very surprising way, especially if clubs are unable to hold group gatherings on World Squash Day," WSF chief executive William Louis-Marie said.

"Creating the biggest social media campaign the game has ever seen is a fantastic alternative to promote our sport and reach out to new audiences as traditional events, like open days, may not be possible because of COVID-19 restrictions.”