Kuntai Group has signed a sponsorship deal with the World Curling Federation (WCF) prior to the start of the Championship on Saturday (October 23).

The 12-team tournament at the National Aquatic Centre - known as the "Ice Cube" - is set to serve as the last qualifier for wheelchair curling at the Beijing 2022 Winter Paralympics and as a test event for the Games.

"We are delighted to welcome the Kuntai Group to be a title sponsor of our World Wheelchair Championship," said WCF President Kate Caithness.

"This event is our only test event ahead of the Beijing 2022 Olympic and Paralympic Winter Games and as it is also the last Championship where Paralympic qualification points can be earned, it is a vitally important event in our 2021-2022 calendar.

"The Kuntai Group have a long history of involvement in sporting events and we are excited to welcome them into the curling family to help us showcase our wonderful wheelchair curling athletes on their journey to qualify for the Beijing 2022 Winter Paralympic Games."

The event at the Beijing 2022 Winter Olympic and Paralympic Games venue is due to run through to October 30.

Kuntai Group is described as a state owned real estate and property management enterprise which is "committed to urban space development and operation in the Chaoyang District of Beijing".

One of its hotels will be used during the Beijing 2022 Winter Olympics and Paralympics.

"It is a great honour to be named as the title sponsor of the World Wheelchair Curling Championship 2021, which is one of the most important international events before the Beijing 2022 Winter Paralympic Games," said Kuntai Group chairman Wei Ping.

"We hope that the Beijing 2022 Winter Paralympics can be held successfully and we are willing to make more contributions to promote international sports exchanges and national sports development. 

"We wish the Kuntai World Wheelchair Curling Championship 2021 achieves full success and all the athletes achieve excellent performance."