Banners have been hung in Torino's Piazza Castello, in Via Medail and Borgo Vecchio in Bardonecchia, and as visitors enter Pragelato.

The same banners have been sent to Pinerolo and Torre Pellice by Turin 2025 organisers, who are hopeful they will be displayed imminently.

To ensure that coordinated branding for the event is embraced, the Organising Committee's head of corporate and communication, Silvia Carrera, led a meeting introducing various stakeholders to the colour scheme, pictograms and more.

Yellow, green, blue, pink and purple have been adopted as Turin 2025's colours, with organisers saying the number five pays homage to the five Olympic rings and five stars on the old International University Sports Federation (FISU) logo.

Yellow represents knowledge and the future, green renewal and youth, blue energy and calmness, pink hope and purple is to add wisdom, magic and nobility, it is claimed.

Nine official pictograms have also been launched, with blue used as the background for snow sports and a pink-purple gradient for ice disciplines. 

Carrera led the branding meeting at the Palazzo della Regione Piemonte in Turin.

Bardonecchia Mayor Chiara Rossetti, Pragelato Mayor Giorgio Merlo, Torre Pellice Mayor Marco Cogno and Francesca Costarelli, Deputy Mayor of Pinerolo, all attended and spoke.

FISU has confirmed that Turin 2025 will take place between January 13 and 25 in 2025.

Italy is due to stage the Winter World University Games one year before it hosts the Winter Olympics and Paralympics in Milan and Cortina d'Ampezzo.

Turin was the venue for the Winter Olympics in 2006.