Global Sports Week Paris and Viva Technology will combine next year to present a four-day Future of Sport programme ©GSWParis/Viva Technology

The fourth edition of Global Sports Week (GSW) Paris, the annual forum that promotes fresh ways of thinking about sport, will be suitably innovative next year as it teams up with a new partner - Viva Technology - in a new format to present four days of discussion on the "Future of Sport".

Between June 14 to 17, the 9,000-square-metre pavilion at the Port de Versailles venue will stage a series of sessions, debates and group workshops with internationally renowned speakers and experts, as well as exclusive demonstrations of the best solutions and innovations in sports technology.

Viva Technology, the biggest start-up and technology event in Europe, will join forces with Global Sports Week, bringing together leaders in innovation, technology and business including major stakeholders committed to the positive transformation of sport.

"Faced with a global paradigm shift in the wake of economic, ecological, societal and digital transformation, the sport industry, valued at more than $800 billion worldwide, needs to reinvent itself more than ever in order to develop and strengthen its positive impact," a Global Sports Week release said.

"Opening its doors 100 days before the Rugby World Cup and one year before the Olympic and Paralympic Games transform Paris into the worldwide capital of sport, the Future of Sport pavilion at VivaTech will be a one-stop-shop for inspiration, business opportunities, networking and co-operation for decision-makers in the sport sector and for leaders in innovation and technology."

Key discussions will focus on improving the performance and experience of top-level athletes and all participants with regards to data, sporting equipment, connected objects and safety.

Paris 2024 President Tony Estanguet spoke at the third Global Sports Week Paris earlier this year at the Accor Arena ©Getty Images
Paris 2024 President Tony Estanguet spoke at the third Global Sports Week Paris earlier this year at the Accor Arena ©Getty Images

The transformation of the sporting equipment industry and commerce, involving technology for design, customisation and logistics will also be discussed. 

The transformation in the organisation and delivery of major sporting events, taking in governance and delivery models, new competition formats, new media formats, connected stadium, blockchain and security is another topic planned. 

Sessions on the new economy of sport including responsible sponsorship, new financing models, digital marketing and new media rights, fan engagement and experience, especially of the new generations, with a focus on the role of athletes, NFT and metaverse and e-sports is on the agenda.

The forum will also discuss the environmental impact of sport, looking at new energies and efficiencies in motor and water sports and green technology, innovation at the service of societal issues, taking in disability, parity, inclusion, health, well-being and education.

"As France prepares to host the world's biggest sporting events and at a time when the sector is undergoing an unprecedented transformation thanks to tech and digital, we wanted to put innovation in sport in the spotlight at the 2023 edition of VivaTech," said François Bitouzet, managing director of Viva Technology.

"Our association with Global Sports Week, a major reference in the industry, allows us to offer a unique meeting place in Europe for all stakeholders who want to discover the most promising innovations and solutions in sport, develop new business opportunities, and benefit from exclusive connections with the best of the world's tech and digital ecosystem, startups, major companies, media and investors."

Lucien Boyer, President and co-founder of Global Sports Week, added: "More than ever, sport is capturing the world’s attention.

"Industry leaders have the opportunity and even the obligation to rethink their business models in order to evolve while ensuring the expected positive impact on many societal and environmental issues.

"Since 2020, Global Sports Week has brought together the entire international sports ecosystem to build the future of sport together.

"Our partnership with Viva Technology, a key event for innovation, allows us to give a new dimension to Global Sports Week by offering all stakeholders in sport the opportunity to share their challenges, create synergies and identify new solutions in close collaboration with technology experts, researchers, investors and business leaders brought together by Viva Technology."

Global Sports Week Paris aims to inspire new ways of thinking, providing the tools and ideas to initiate change and positive transformation in the global sport ecosystem.

The 2020 and 2022 editions each brought together more than 2,000 participants from more than 70 countries at the Louvre and the Accor Arena, while 20,000 online visitors attended the second edition at the Eiffel Tower in February 2021.

This year GSW Paris broke the news that Ukraine's Olympic bronze medallist tennis player Elina Svitolina would miss the 2022 French Open as she told attendees that she was prolonging an indefinite break from the sport, insisting it was "impossible to perform" while her country remained under attack from Russian forces.