Puma have signed up as the official sports apparel provider for the International Floorball Federation, returning after a 16-year absence ©IFF

The International Floorball Federation (IFF) has signed Puma as its new official sports apparel provider, they have announced.

The German brand will become a long-term partner and equip the referees in the upcoming years.

The complete referee outfit range will cover match uniforms, warm up clothing and track suits.

The material will be in use starting from this year's IFF Champions Cup, which started this month.

Puma had previously been the official material provider for the IFF between 2003 and 2007.

The new agreement came to fruition through strong cooperation with the Swedish Floorball Federation.

As the Swedes were re-negotiating their partnership, it became evident that bundling together a partnership on a national level in Sweden and on an international level with the IFF creates strong synergy within floorball and for Puma.

"The Swedish Federation has truly embraced the idea that National Federations can also consider the international importance of our sport," Tero Kalsta, the sales coordinator at the Helsinki-based IFF, said.

"We have a lot to thank for their negotiation skills."

Puma will provide referee uniforms as part of its new deal with the International Floorball Federation ©IFF
Puma will provide referee uniforms as part of its new deal with the International Floorball Federation ©IFF

In future IFF events, Puma will have strong brand presence and the possibility to host exhibition stands and activation stations.

The agreement also offers Local Organising Committees the chance to purchase competitively priced garments for their volunteers and staff.

"We are delighted to start working with a strong global brand and grow their market position in floorball," IFF secretary general John Liljelund said.

"The top quality of Puma was certainly a big factor for us, but we are very impressed with their strong sustainability programme which is aligned with our own initiatives."

When Puma previously worked with the IFF, the world governing body had 35 members.

Now it has 79.

"Floorball as a sport is growing globally, and the IFF together with the National Federations has a clear strategy for equality and sustainability," said Anders Selin, representing PUMA Teamsales, Sweden.

"In addition, floorball is a very fast and accessible sport which suits Puma perfectly."