The DSA was founded by Cube International and was spearheaded by Jordan Guard, a former international footballer for Wales and the managing director of the Women's Sports Alliance.

"The UK is truly passionate about sport and has taken a global leadership role in the staging of international Para-athletic sporting events and their media packaging," said Guard.

"But despite the heroics of disabled athletes who often have to work far harder to achieve success than their non-disabled counterparts, our research shows that we need to redouble our efforts to bring these sportsmen and women to the forefront.

"We know there is a latent appetite among the public to bring their sporting enthusiasm to bear, so our role at the DSA is to help to draw all the elements together to challenge misconceptions and reveal the competitive, gruelling, thrilling, technical and exciting nature of disability sport to fans, aspiring athletes, brands and governing bodies who may not have followed it, or been involved, before."

The platform celebrates achievements for elite Paralympic athletes, such as sprinter Sophie Hahn and wheelchair basketball player Siobhan Fitzpatrick, who will be sharing their stories on the platform.

Whitehead, who won the Paralympic gold medal in the 200 metres T42 at London 2012 and Rio 2016, became the director of the DSA and has collaborated with fellow Paralympic athletes to promote this concept.

"My peers in the Paralympic community are some of the most tenacious, fierce and impressive competitors in sport," said Whitehead.

"Many have overcome the odds stacked against them to become world champions.

"The Disability Sports Alliance will help elevate their untold stories and create role models capable of inspiring a new generation of athletes.

"I’m incredibly proud to be part of the Disability Sports Alliance and extremely excited for a new era in disability sport.”

The DSA employed a study which found that disability sport is still not taken seriously in Britain.

The study found that 67 per cent of adults in Britain could not name any active or retired disabled player, while 51 per cent of people say they enjoy watching Paralympic sports and only 14 per cent can name a current disabled competitor.