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Procter & Gamble sign $100 million sponsorship deal with IOC

By Duncan Mackay in London
British Sports Internet Writer of the Year

July 28 - Procter & Gamble have officially signed a $100 million (£65 million) deal to become the 11th TOP sponsor of the International Olympic Committee in a far-reaching partnership that encompasses the next five Games, starting with London in 2012, it was announced here today.


BMW and USOC sign six-year deal

July 26 - BMW today signed a $24 million (£15 million) six-year sponsorship deal with the United States Olympic Committee (USOC), strengthening their ties with the Olympic Movement, which already includes being a Tier One sponsor of London 2012 and the main corporate backer of Munich's bid to host the 2018 Winter Olympics.

Small business urged to back British medal drive for London 2012

By Duncan Mackay in London
British Sports Internet Writer of the Year

July 26 - Britain's preparations for London 2012 could be boosted by up to £15 million ($24 million) under a innovative new scheme launched today which is designed to give the country's SMEs (small medium enterprises) the opportunity to get involved in the Olympics and Paralympics.