David Owen: Twitter and the art of sports electioneering

David Owen: Twitter and the art of sports electioneering

It being general election week here in the United Kingdom, I thought it would be a good time to take a look at the two high-profile electoral battles currently being waged in the world of sport, via the medium of the candidates’ Twitter feeds.

Not because I judge this likely to offer great insights into the identity of the eventual winners: the sports officials in whose hands the outcomes lie are assuredly far too high-minded to be swayed by anything as trivial as social media.