PlayerLayer will provide performance and recreational wear for athletes and coaches across both sports, with teams wearing PlayerLayer branded kit in the gym and at the track.

“We are pleased to have signed a partnership with PlayerLayer at what is a very exciting time for the sports of bobsleigh and skeleton in Great Britain,” said Richard Parker, chief executive of BBSA.

“We have a proud history in both sports and are looking forward to continuing to compete with world’s best with PlayerLayer on our side.”

PlayerLayer is a British sports brand that makes exclusive, high quality performance sports clothing which can be personalised and customised for both teams and individuals.

PlayerLayer began by specialising in personalised baselayers for professional athletes and clubs in rugby, football, cricket and hockey and now provides a wide range of sports clothing with the same customisation possibilities.

“As the British Sports brand, we are naturally proud to be working with the Great Britain Bobsleigh & Skeleton teams,” said Rod Bradley, marketing director at PlayerLayer.

“It will be great to see our winter sports range showcased in the typically picturesque surroundings that are synonymous with bobsleigh and skeleton.”