He replaces Canadian Michael Downey, who announced in January that he will be stepping down from the role after this year’s Wimbledon Championships, due to take place between July 3 and 16.

Downey will be taking over as chief executive at Tennis Canada, who had worked for over the course of nine years before coming to the LTA in 2014.

Lloyd is set to take over formally in January next year due to pre-existing business arrangements.

A statement from the LTA said they current executive team will oversee the day-to-day running of the association until Lloyd’s arrival.

The 41-year-old, the son of former Great Britain tennis player David Lloyd and nephew of John Lloyd, who reached the 1977 Australian Open final, co-founded health and leisure business Next Generation Clubs with his father in 1997.

He then became chief executive of David Lloyd Leisure in 2007 and held the role until 2015, when he made made a non-executive deputy chairman.

“I am really looking forward to the challenge of taking on this fantastic job,” Lloyd said.

“The current success of Great British players like Andy and Jamie Murray, Johanna Konta, Gordon Reid and others is helping inspire a whole new generation to give this great sport a go.

“Over the last four years, the LTA has taken huge strides in helping tennis become more accessible and encouraging many more people into the sport at a grassroots level.

“However, there’s still much to do to drive British tennis forward and I can’t wait to play my part in that very important journey.”