Toyo Tires will continue their association with the IAAF by sponsoring the upcoming World Indoor Championships in Birmingham ©Toyo Tires

Toyo Tires have been named as a national partner of next month's International Association of Athletics Federations (IAAF) World Indoor Championships in Birmingham.

The move sees the compnay continue their partnership with the IAAF, following their sponsorship of last year's World Championships in London.

This time around, however, the Toyo Tires logo will be added to the athletes' bibs.

Kenta Kuribayashi, President of Toyo Tire Europe, welcomed the renewed partnership.

"Toyo Tires is delighted to be a national partner of the IAAF World Indoor Championships in 2018," he said.

The IAAF World Indoor Championships 2018 will be held at the Arena Birmingham ©Bam Construction
The IAAF World Indoor Championships 2018 will be held at the Arena Birmingham ©Bam Construction

"We are very proud to partner with the IAAF World Indoor Championships because we believe that dedication and perseverance are the foundation of both world class athletic performance and tyre development."

Toyo Tires have also signed sponsorship deals with football clubs Zenit St. Petersburg and Fortuna Düsseldorf in the past.

The IAAF World Indoor Championships will be held at the Arena Birmingham from March 1 to 4, with more than 700 athletes from 154 federations set to participate.