The campaign is part of the Cycling Integrity programme which is comprised of three pillars - clean cycling, safe cycling, and fair cycling.

"Integrity is a fundamental value of sport, and cycling is a fantastic sport, which also has the power to inspire hundreds of millions of people around the world to adopt cycling as a healthy leisure activity and sustainable means of transport," said UCI President David Lappartient.

"Cycling upholds strong values such as hard work, perseverance and solidarity, but it is also open to abuse.

"Such abuse has no place in our sport, and the UCI does not tolerate it. We want our sport to contribute to building a better society, and to this end, we do everything possible so that victims and witnesses of abuse know that we are on their side, and to encourage them to help us make cycling a sport that strives to be exemplary at all levels."

In 2021, the UCI created a reporting platform called "UCI SpeakUp" where anyone can address concerns to help keep cycling safe and clean.

The governing body is looking for more people to use it and has launched the campaign on digital platforms, as well as awareness courses and posters. 

"The campaign we are launching today is the second launched in the framework of Cycling Integrity after the promotion of REVEAL," said UCI director general Amina Lanaya.

"While prevention is fundamental to avoid abuse in our sport, it is also necessary to provide reporting tools and support to victims and witnesses of such acts.

"The secure reporting platform UCI SpeakUp sends a strong message to cycling stakeholders: everyone must be respected, and no objective justifies degrading treatment.

"The UCI wants to listen to and help victims, and get rid of abusers.

"We will continue to develop our Cycling Integrity programme to ensure that cycling plays its full and positive role in society and for individuals."