"Javi" will train and compete in the firm's footwear and wetsuits for the next two seasons, with his ultimate sights on the London 2012 Games.

No stranger to the brand, Javi said: "It's a real honour to be part of the team and I'm very excited to work closely with the developers and to compete in Zoot."

Javi made his debut in triathlon when he turned pro at the age of 15 in 2002.

Since then, he has consistently been among the top athletes in the world and boasts an impressive collection of titles.

For the next two years, his focus will be on retaining his ITU World Championship title, in addition to qualifying for the Olympics - the only big event he has yet to win.

For Gomez, like most endurance athletes, beating rivals is paramount.

His race shoe for 2011/12 is Zoot's Ultra Race 3.0.

This is claimed to be cleaner, lighter and faster, offering a better fit and ultimately providing athletes with that all-important competitive edge.

Equipped with a quick entry system and BareFit™ technology, the Ultra Race 3.0 allows flawlessly fast transitions, when it matters most - on race day.

"Every second you can gain in the transition is so important," said Gomez.

"Not only is it faster, it's easier."