By Tom Degun

Dizzee Coca-Colay_3March 9 - English rapper Dizzee Rascal (pictured left) and worldwide Olympic partner Coca-Cola have teamed up with young people from sports charity StreetGames to launch a new competition giving consumers the chance to win tickets for London 2012.


Throughout March and April, Coca-Cola is giving away group tickets to 35 London 2012 Olympic and Paralympic events every 2,012 seconds, including tickets to high profile sold-out sports such as swimming, athletics, volleyball and boxing.

Tickets will also be available for "money can't buy" VIP experiences, which consist of a full day's hospitality and a travel contribution for a group of four.

The promotion, which runs until April 29, will be available across all My Coke packs, including Coca-Cola, Diet Coke and Coca-Cola Zero.

To win the prizes, consumers simply need to enter the unique code found on special Coca-Cola, Diet Coke and Coca-Cola Zero packs at www.cokezone.co.uk or via SMS to 88555.

Dizzee Rascal, who is an ambassador for Coca-Cola's Future Flames campaign, says the campaign offers an amazing opportunity.

"The London 2012 Olympic and Paralympic Games are nearly here," said the 27-year-old from East London.

"Coca-Cola has some seriously hot tickets up for grabs, giving even more people the chance to be part of the magic this summer.

"Don't miss out on this last chance to attend the Games in style."

Mark Ronson_London_2012
Dizzee Rascal has been one of Coca-Cola's lead ambassadors in the lead up to London 2012 and last year helped them in their nationwide search for inspirational young people to carry the Olympic Flame during the London 2012 Olympic Torch Relay this summer.

"With the London 2012 Olympic and Paralympic Games now just around the corner, I am thrilled that we are able to give so many people the opportunity to experience the Games first hand," said James Eadie, Coca-Cola's Olympic Games portfolio director.

"We are proud to be giving away thousands of tickets to some of the most exciting events at London 2012, giving people across the UK another chance to get to the Games."

Consumers will also be able to access exclusive online content from Coca-Cola's Move to the Beat campaign, which fuses music and sport to bring teens closer to the Olympic Games through a unique collaboration with GRAMMY award-winning producer Mark Ronson (pictured above, centre) and chart topping dub-step vocalist Katy B (pictured above, right of Mark Ronson).

Together they created the song, Anywhere in the World which is the song for the Coca-Cola Olympic Games campaign.

Coca-Cola's Track the Beat Facebook app allows teens to collect 'beats' through Facebook and gain access to exclusive content and prizes.

People using Track the Beat, available at www.facebook.com/coca-cola, will be able to discover the beats that feature in the Move to the Beat song.

Contact the writer of this story at [email protected]


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